Javon "Pasaro" Roye
A strategic creative.
Why am I here as a freelancer?
At the age of sixteen, I found myself once again in the homeland of my parents, the land that has become my second home, Jamaica. I sat in the passenger seat of my cousin’s car as we headed to his restaurant. During the ride, I stared outside the window with wide eyes thankful to be on the island. As the ride progressed, it slowly dawned on me that nearly every other building was a restaurant. To give some context here, within one block if we passed 10 buildings then at least 6 were restaurants.
Curiously, I asked my cousin, “How do all of these restaurants survive with so much competition?” his answer remains fresh in my memory to this day.
“Every business tells a story, but people want a real story. A story they can connect with.”
After that day, I began studying story and throughout that journey, I realized that story is my passion.
In your business, event, and photoshoot rests a unique story. I want to help you bring your story to life in the most creative and strategic way possible.